Details Matter
William
In Advertising, Fashion, User Experience Posted August 12, 2011
I finally got the shirt that I ordered off Fab (FYI, if you want an invite, I’d be glad to send you one) from the wonderfully creative Out Of Print clothing company. They make amazing shirts featuring artwork from out-of-print editions of great works. They also have a mission (from their site):
Out of Print celebrates the world’s great stories through fashion. Our shirts feature iconic and often out of print book covers. Some are classics, some are just curious enough to make great t-shirts, but all are striking works of art.
We work closely with artists, authors and publishers to license the content that ends up in our collections. Each shirt is treated to feel soft and worn like a well-read book.
In addition to spreading the joy of reading through our tees, we acknowledge that many parts of the world don’t have access to books at all. We are working to change that. For each shirt we sell, one book is donated to a community in need through our partner Books For Africa.
How we read is changing as we move further into the digital age. It’s unclear what the role of the book cover will be in this new era, but we feel it’s more important than ever to reflect on our own individual experiences with great literary art before it’s forever changed.
The one thing I was really struck by was the shirt’s tag. It’s always a great feeling to see that someone cared enough about the whole user experience to seamlessly meld ideas into a cohesive, coherent brand package. For a group concerned with literary tradition, they nailed the concept – my clothing tag was an old punch library card with the names of all the creatives involved in the project.
Details matter. The experience doesn’t stop with a purchase or a click through.
