Personas for Redesign
William
In Information Architecture, User Experience, Web Design, Web Development Posted August 12, 2011
I’ve been tossing around ideas for personas – currently I have two solid users: those who want to know more about me because they wish to hire me or want to get to know my skills to help establish freelance contracts; and those who already know me, or have met me as part of the local tech/ design scene and wish to keep up professional contacts and read my blog.
John – Agency Creative Director
- 38 years old, married with children and a dog – enjoys painting in his spare time.
- John has been the creative director of a mid-sized agency for 3 years.
- John’s looking for an online portfolio, attention to detail, and some idea of style and taste.
- In addition to creative samples, John wants to see a good knowledge base, experience, and contact information .
- John spends a fair amount of time on the Web and as such can appreciate good design and the latest trends both in Web development and design. He speaks the lingo and is on the forefront with best practices to fulfill a wide variety of customer/ client needs.
- John takes an analytical, critical approach to sites. The need to find information quickly and effectively is important as he is constantly judging the interface.
Andrea – Local Web Designer
- 31 years old, has a boyfriend and a cat – enjoys indie music and good beer.
- Andrea is a local tech/ design geek who keeps up her relationships in the industry.
- Andrea enjoys reading tech and design blogs (mostly through her Google Reader) to stay on top of the latest tools of her trade and also for inspiration for her next design.
- Industry news is very important and she keeps up with what’s happening with her peers by attending several professional events as well as discussions online. Beer Summits are her favorite.
- She is most likely to find a new blog to read through her contacts in the industry or through meeting with the authors at professional meetups
Any and all thoughts are welcome, I’m still kind of fleshing the personas out as I begin to focus on a new information architecture that I’ll post within the next few days. I’m still looking to see if, in fact, I need another persona or if these two would capture the majority of those who would look at my site.
