Ready, Jetset, Go!
William
In Advertising, Color, Fashion Posted August 13, 2012
I’m working on a total rebrand – business cards, paper systems, web, etc. I’m working on Style Tiles right now (I’ll post them soon) but have put together some inspiration boards.
[slider slider_name=”moods” ]
I’m trying for a retro jetset theme that incorporates a feeling of the midcentury modern style of air travel. I think this era and industry reinforces how important visual style, knowledge, and harmony are to a particular user experience. Travel by air was a luxury, a break from the commonplace and service was key. By making distinct branding materials, colors, and styles – companies cared about how the users perceived them.
More to come.
