William Yarbrough
Prototype vs. Sim: Validating Software & UX Design - SxSW 2012
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Prototype vs. Sim: Validating Software & UX Design – SxSW 2012

DIY has caused an influx of mass customization and rapid propogation of ideas wants massive customization (3-D printing technologies, open source software). Makers will start to own the interaction model through environmental changes. The old model is massive variation leading to a favorite construct, leading to slightly less variation, leading again to a favorite construct. […]

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