Games are deeply embedded into Chinese culture, so playful interaction is needed to entice more users. How do you tap into a culture of competition. Scale is Huge – How do you rethink your UI/UX to account for actions in the hundreds of thousands? Safety is of huge concern in China. Seatbelts, however, are rarely [...]
Gamestorming! Use the 6/8/5 sketch method to rapidly get ideas out on paper without huge overhead. Does it pass the sniff test? Use feedback from sketches to influence design – people are more likely to give feedback on low-fi mockups. Iterate, sketch, and play with ideas to work the bad ideas out of your head. [...]